Honestly?

What brands do you associate with?

I do not have a brands fetish, with favourite brands, per se. On the contrary, I’m much more likely to avoid a brand if they are associated with social and political injustices, fascists, racists, misogyny, homophobia, ageism, ableism, environmental harm etc. I actively boycott brands and businesses, and sadly of late, given the current global political climate, have needed to actively boycott many brands, labels and businesses. I’m much more mindfully aware and am determined to do the right thing, even if I’m not directly affected. Why?, you might ask – because we’ve all got to raise our voices against tyranny and injustice.

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