What brands do you associate with?
I did think I was brand loyal, however realised that what drives my purchasing power is product quality, not brand. My favourite Almond Milk, which was Vitasoy unsweetened Almond milk recently underwent a change in recipe (for the worse I may add) The product now tasted like generic unsweetened brands, that were almost half the price. So after years of buying vitasoy, I stopped. I care less about the brand and image and more about the quality of the product. It’s the same for anything I buy, whether clothing, shoes, housing products, electronics etc. I don’t fall for propaganda used by conglomerates and their marketing stooges. I’d just as happily buy second-hand at an op shop (thrift store) – that way I’m doing something good for the environment, saving money and finding unusual, unique and good quality items.

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